B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
Episodes
87 episodes
Your Employees As Influencers within the IT Industry With Ryan Bares From IBM
64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content.Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer M...
Dare To Find Your Voice Online: Taster Training Session With Justyna Brownbridge From Tribal Impact
Are you struggling to get your employees active on LinkedIn? Has your employee advocacy platform plateaued in usage? If your employees don't have a compelling intrinsic reason to be active on LinkedIn, they won't be. Typical Linke...
Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable
Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage. Join Tribal Impact's Sarah Goodall who'll be talking to ...
How To Accelerate Your Global Digital Selling Program With Alejandro Cabral From Kimberly-Clark Professional
According to Linkedin, about one third of B2B sellers (31%) say that they've closed deals over $500,000 without ever meeting the buyer face to face. Join Tribal Impact's Vanessa Baker who'll be talking to Alejandro Cabral, Global D...
Transforming Your Experts To Influencers | Part Five Of Social Summer Series With Sarah Goodall
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.In part five, we’ll be discussing how to activate your experts on social media and transform them into socia...
Activating Your Leaders On Social Media | Part Four Of Social Summer With Sarah Goodall
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.In part four, we’ll be discussing how to activate your leaders on social media and how to handle objections ...
Activating Sales On Social Media | Part Three Of Social Summer With Sarah Goodall
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part three, we’ll be discussing how to activate your sales team on social media and launch a social...
Activating Employees On Social Media | Part Two Of Social Summer With Sarah Goodall
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part two, we’ll be discussing how to activate your employees on social media and launching an advoc...
Employees On Social Media: Building A Business Case | Part One Of Social Summer With Sarah Goodall
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.In part one, we’ll be discussing employees on social media and building a business case so that leaders can'...
Taking A Holistic Approach To Digital Activation With Stefan Hauck From Panasonic Connect
Employee Activation, Sales Activation, Leadership Activation and Technical Experts Activation. These are the four pillars of Digital Activation. Many companies make the mistake of taking a siloed approach - either having separate d...
Why Companies Need To Invest In Their Employees' Personal Brands With Kate Bradley Chernis From Lately
On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands.The potential for businesses to reach new ...
How Social Media Can Build Trust In The Financial Services Sector With Yoni Shapira From Fidelity International
According to the 2022 Edelman Trust Barometer, the financial services sector lags behind all other major industries in terms of trust. With public distrust at an all time high, what actions should businesses be taking? 86% of finan...
Why Having The Correct Culture Is Essential For Employee Advocacy With Dan Klamm From Nielsen
Ensuring employees feel comfortable posting on social media is one of the biggest challenges in implementing an employee advocacy program. This often stems from employees being too scared to post online because of archaic social media policies ...
How Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBC
Nearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022). It's now more important than ever for brands to focus on building trust with their audienc...
Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips
More and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others. In the health technology space, Philips has already begun its journey to become a social selling leader....
How Social Selling Has Evolved In The Telecommunications Industry With Jake Potter From Colt
78% of salespeople engaged in social selling are outselling their peers who aren’t and companies with consistent social selling processes are 40% more likely to hit revenue goals than non-social sellers. Join Tribal Impact's CEO Sa...
The Importance Of Personal Branding For Employees With Wendy van Gilst From LinkedIn
Content shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels.It's not...
How Manufacturers Can Elevate Their Brand With Employee Advocacy With Amy Strudwick
Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm. But how can a B2B business, especially maufacturers, authentic...
How Digital Culture Helps Talent Acquisition With Kay Coombs From Peas in a Pod
73% of millennials found their last role through social media and according to Glassdoor nearly 80% of job applicants use social media as part of their job search. Organisations need to start living their culture on social media if...
How To Use A Social First Approach to Launch Your New Proposition With Lucy Thorpe From Sapphire
Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before...
Why Marketers Need To Encourage Employee-Generated Content With Andy Lambert From Content Cal & Adobe
When salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn.Despite this, 63% of new employees are reluctant to share company messages o...
How To Activate Your Executives And Leadership On LinkedIn With Aileen Scriba From Henkel
It's no surprise that LinkedIn is quickly becoming the place to hang out for business professionals. This is even more true for executives and employees in leadership positions. When leaders are active on LinkedIn, not only do they...
Why Video Plays A Key Part In Activating Leaders And Employees On LinkedIn With Tyler Lessard From Vidyard
Video is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text. In fact, video is the most shared ...
From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different c...
The Art of Balancing Digital Connection and Disconnection with Lee Welch from SAP
People are online now more than ever and to be successful you need to have a digital presence. However, it's important that you don't confuse this with thinking you have to be online all the time. In this episode, Tribal Impact CEO...