B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Employees On Social Media: Building A Business Case | Part One Of Social Summer With Sarah Goodall
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series.
In part one, we’ll be discussing employees on social media and building a business case so that leaders can't say no. Sarah is joined by Tribal Impact's Global Key Account Director, Sarah Winter, and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A.
Here’s a taster of what to expect:
- Why do leaders typically say no to social selling/employee advocacy programs?
- How do you compare your company's online activity to your competitors?
- How do you sell the initiative internally to C-Suite?
- Is it true that it’s hard to measure ROI of digital employee activation programs?
