B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Why Marketers Need To Encourage Employee-Generated Content With Andy Lambert From Content Cal & Adobe
When salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn.
Despite this, 63% of new employees are reluctant to share company messages on social media. And this only go down to 54% when someone has worked somewhere for 1-3 years.
Paid advertising, however, is blocked by as many as 44% of people, meaning that by focusing solely on that, you could be missing out on reaching a large portion of your target audience.
Employee-generated content is a powerful way to differentiate your brand from competitors, showcase company culture, and show how knowledgeable the people who work there are.
Join Tribal Impact CEO Sarah Goodall, and Andy Lambert, previous Director of Growth at ContentCal and now Senior Manager Product Marketing at Adobe to learn:
The power of employee-generated content
⭐ Why authenticity is key
⭐ How to get buy-in from leadership to invest in employee-generated content
⭐ How to foster an environment for employees to generate their own content
⭐ Why TikTok is a good channel for employee-generated content
