Nearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022).
It's now more important than ever for brands to focus on building trust with their audience and stakeholders, but how can this be done authentically?
Join Tribal Impact's Justyna Brownbridge who'll be talking to Duarte Garrido, Global Head of Social Media at Coca-Cola HBC, to discuss how brands can build trust using social media.