B2B Social Growth: Presented By Tribal Impact

Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.

Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.

Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.

Co-host

Sarah Goodall

Sarah Goodall is the founder and CEO Tribal Impact, helping global organisations empower, enable and activate their employees on social media to create authentic brand experiences.

As an early adopter of employee advocacy and social selling, Sarah led social media for SAP EMEA from 2009 until 2015. During this tenure, she developed a deep understanding and appreciation of the connection between culture, employer branding, social media advocacy, employee engagement, digital upskilling, maturity levels and scalable learning paths.

Passionate about connecting employee brands to employer brands, Sarah left the corporate world and founded Tribal Impact in 2015 to help other organisations connect the dots between their siloed social media programs.

https://www.linkedin.com/in/sarahgoodall/