B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How To Activate Your Executives And Leadership On LinkedIn With Aileen Scriba From Henkel
It's no surprise that LinkedIn is quickly becoming the place to hang out for business professionals. This is even more true for executives and employees in leadership positions.
When leaders are active on LinkedIn, not only do they showcase their expertise and what it might feel like to work with that company, but they also attract talent and put a human personality in front of the brand of the company
In this episode, Tribal Impact CEO Sarah Goodall and Aileen Scriba, Digital Communications Manager at Henkel discuss:
✔ How to get buy-in from your executives and leaders to start posting on LinkedIn
✔ Common objections and how to overcome them
✔ Why providing training is important
✔ Who should you focus on first and why