B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Fixing broken employee advocacy: changing mindsets, behaviours, and culture with David Perry from WSP
Activating your employees on LinkedIn is a very popular topic at the moment as companies witness the benefits of having a socially active workforce.
However, getting your employees to sign up and stay active with your advocacy programme is a very difficult thing to do. Many companies fail by forgetting to put the interests and motivations of their employees at the heart of the programme.
In this session, we'll uncover what it takes to increase the adoption and retention of your advocacy programme by clearly defining the pillars of a successful advocacy programme.
What this episode will cover:
✅ Increasing the adoption of your programme by tapping into employee motivations
✅ Why building a community around your advocacy programme is important
✅ How to get buy-in from leadership
✅ The main pillars of a successful employee advocacy programme.
✅ Sarah's and David's top tips for advocacy
