B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
LinkedIn and AI Visibility with Brooke Weller from LinkedIn
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LinkedIn has become the #1 most-cited domain in professional AI queries. Which means that if your brand isn't showing up on LinkedIn, it's likely invisible when AI answers your buyers' questions too.
Tribal Impact's Justyna Brownbridge sits down with Brooke Weller, AI Search Consultant at LinkedIn, to unpack what LinkedIn learned when they tested their own AI visibility across four pillars (owned, social, earned and paid content) and then dig into what their data reveals about leveraging your LinkedIn presence.
In this session, you'll learn:
- Why original, educational content drives the majority of AI citations.
- Why individual authors with credibility are outperforming company pages.
- Why consistency beats virality when it comes to AI pick-up.
