B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
What it really takes to activate employees on social media with Elena Ivanova
If your brand trust stops at the corporate feed, you’re missing the real starting line: your people.
Join Justyna Brownbridge, Tribal Impact, for a live conversation with Elena Ivanova, a seasoned Marketing & Communications leader, to uncover what it actually takes to activate employees on social media and turn internal voices into external trust.
In this session, you’ll learn:
- The practical steps and signals of readiness (culture, training, data and tech) that let employee advocacy take root.
- How organic, paid and leadership visibility work together to amplify authentic employee storytelling and build brand trust.
- Where to invest first when you scale: the priorities (people, processes, measurement) that deliver the fastest, most defensible ROI when rolling out employee activation.
Perfect for social media leaders, internal comms, HR, and executives who want their people to be the most trusted voice of the brand.
