B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How activating executives on LinkedIn accelerates sales with Purna Virji from LinkedIn
Startups grow fast because their founders are visible, authentic and deeply connected to their customers. They’re present in the market, build personal trust and tell the story in a way that moves people and deals.
But what happens when larger enterprises apply the same principles?
In this LinkedIn Live, Tribal’s Justyna Brownbridge will be speaking to Purna Virji, Principal Consultant at LinkedIn, about the latest LinkedIn playbook “Founder-Led Sales and Marketing Never Ends”.
We’ll explore what B2B leaders can learn from it to accelerate enterprise growth and discuss how to adapt the “founder effect” that blends authenticity, leadership presence, and storytelling into a scalable strategy for complex sales environments.
Join us to learn how enterprise brands can:
- Translate founder-style visibility into executive-led influence.
- Strengthen buyer confidence by humanising executive comms.
- Align leadership visibility with measurable commercial outcomes.
- Use video and thought leadership ads to scale outreach and build trust faster.
