B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How Pfizer strengthens employer branding through employee advocacy
Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group).
That’s how high the stakes are today. Candidates today have more options, expect more from employers, and are less willing to tolerate brands that don’t deliver on their promises.
At Pfizer, culture is at the heart of how they attract and retain top talent. And doing so in a highly regulated industry is challenging. In this session, Tribal's Justyna Brownbridge will be speaking to Anne Kennedy Dotson, Head of Global Employer Brand, Recruitment Marketing & University Relations, and Clarence Stephens IV, Marketing & Employer Brand Associate, about how they lead Pfizer’s employee advocacy program to build an employer brand that people trust.
We will explore how Pfizer:
- Empowers brand ambassadors through a structured advocacy program
- Builds a community that shares stories, best practices and culture
- Identifies and engages new advocates already active on LinkedIn
If you’re an employer branding professional looking for practical ideas, inspiration, and proof that advocacy works, this is a conversation you won’t want to miss.
