B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How Panasonic TOUGHBOOK tackled the social selling skills gap
78% of businesses that use social selling outperform those who don’t. (LinkedIn)
The key is making it part of your team’s everyday mindset.
Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media.
Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of their pilot program. You’ll learn:
- Why empowering employees to create authentic content is key to humanising your brand.
- How the Japanese concept of Ikigai integrates into Panasonic TOUGHBOOK’s social selling strategy.
- Real results from a pilot social selling program.
- Learnings for implementing and scaling your program beyond the pilot.
This session is a must for anyone early in their social selling journey.
