B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up.
Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.
We’ll explore the following:
- The limitations of traditional attribution in modern B2B marketing
- How to track success when buyers engage across multiple channels
- The role of organic social and how to prove its value
- Actionable strategies for refining your tracking approach
