B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Why marketing should be involved in your social selling program
When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table.
According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting.
Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we uncover:
- The real cost of misaligned sales & marketing on social media.
- How leading B2B brands are turning social engagement into pipeline and revenue.
- Practical steps to improve collaboration, prioritisation & shared accountability.
- How to measure success: Leading vs. lagging indicators for social selling.
- The role of LinkedIn Sales Navigator, data & AI in bridging the gap.
