B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Transforming Employee Advocacy into Business Results
Want to create real business impact with your employees on social media? Join us for an essential LinkedIn Live session with Tribal’s own Andy Norman and Felipe Torres.
In this 30-minute session, we’ll be exploring the business impact of employee advocacy and social selling, and why social media should be an integral part of your business strategy. Learn how to build a powerful social media employee advocacy program. We'll be covering:
- Scaling Employee Advocacy: Understand the process of activating employees on social media, evolving and influencing both immediate actions and long-term outcomes.
- Leading Indicators: Explore early signals such as content shares, engagement, active user percentages, reach, impressions, LinkedIn activity, clicks, and earned media value. These indicators help build a business case for further investment.
- Lagging Indicators: Discover how to move beyond the pilot phase by demonstrating business impact through metrics like candidate applications, new hire attrition rates, employee NPS scores, engagement, Glassdoor ratings, and conversation volume compared to competitors.
- Empowering Employees: Strategies to empower employees to become trusted advisors and thought leaders, tailored advocacy for different employees, and overcoming challenges with the help of AI.
- Success Stories: Hear success stories on how Tribal helps businesses create impact.
- Future Trends: Stay ahead with future trends in employee advocacy and the evolving role of AI in sustaining a culture of Subject Matter Expert branding to success.
