B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How To Create A Leading Social Media Advocacy Program With Danielle Guzman From Marsh McLennan
Want to unlock the power of your employees on social media?
Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program.
We'll be covering:
- The importance of building powerful employee voices and how it impacts brand presence.
- Strategies for empowering employees to become trusted advisors and thought leaders.
- Tailoring advocacy for different employees.
- Success stories from Marsh McLennan.
- Overcoming common challenges in employee advocacy with the help of AI.
- Long-term strategies to sustain a culture of Subject Matter Expert branding.
- Future trends in employee advocacy and the evolving role of AI.
