B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How Senior Leaders On Social Media Build Brand Trust With Charlotte Lander from Standard Chartered Bank
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Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick).
Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering:
- The challenges of building trust on social media.
- How to encourage leaders to be more active online.
- The role of Employee Advocacy in building brand trust.
