B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
The Accidental Tech Influencer With Peter Marshall From Ericsson
Employee networks have on average 10x more followers than branded accounts (LinkedIn). Did you know that your employees have the potential to become your best influencers?
Join Tribal Impact’s, Sarah Winter and Julia Dixon who’ll be talking to Peter Marshall, Portfolio Marketing Manager at Ericsson, about how he became a social media tech hero!
We'll be learning:
• How Peter got started on LinkedIn and keeps the momentum going
• The training approach used and how to encourage teams to become more active
• How to encourage introverted people to participate
• Scaling up and collaborating with other subject matter experts across the business
