B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Employer vs Employee Branding: Why You Need Both With Danielle Guzman From Mercer
80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize).
Do they show what it's like to work for your company?
Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building both together. We'll be covering:
- Employer and employee brand: How are they connected?
- Can social media be used for talent retention?
- Fostering relationships across internal employer teams
- Building trust and engaging your employees
