B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Taking A Holistic Approach To Digital Activation With Stefan Hauck From Panasonic Connect
Employee Activation, Sales Activation, Leadership Activation and Technical Experts Activation. These are the four pillars of Digital Activation.
Many companies make the mistake of taking a siloed approach - either having separate disconnected programs or only focusing on one component.
Join Tribal Impact's CEO Sarah Goodall and Head of Business and Industry Marketing at Panasonic Connect Europe, Stefan Hauck, as they discuss taking a holistic approach to digital activation and the transformative impact this can have. We'll cover:
- What was the trigger to start a Social Selling program?
- The impact of activating leaders and executives on social media
- Connecting employee experts to industry influencers
- The connection between social media and in-person events
- Connecting the dots and taking a holistic approach
