B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips
More and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others.
In the health technology space, Philips has already begun its journey to become a social selling leader.
Join Tribal Impact's CEO Sarah Goodall and Digital Selling and Engagement Manager at Philips, Antti Leivo, to learn more about Philips's story and why social selling has the protentional to transform manufacturers. We'll be discussing:
- Antti's role as Digital Selling and Engagement Manager at Philips
- How the journey is progressing so far
- What changed in the health technology space to make this a priority
- Antti's previous experience in sales and this impact on the program
- Challenges in implementing a social selling program
- What's next?
