
B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Why Video Plays A Key Part In Activating Leaders And Employees On LinkedIn With Tyler Lessard From Vidyard
Video is quickly becoming the preferred format of building trust for businesses and individuals. It’s not a surprise as you can see a company’s or individual’s personality over video than on text.
In fact, video is the most shared type of content on LinkedIn, over 20 times more than other forms of content.
In this episode, Tribal Impact CEO Sarah Goodall and Tyler Lessard from Vidyard discuss:
✔ Why video is important for executives to use on LinkedIn
✔ Why video helps executives become more accessible
✔ Why using video helps reduce sales-cycles and increase ROI in your marketing
✔ Why video helps your technical experts become influencers