B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How To Embed A Digital Culture Through Enablement And Change Management With Liz Brenner from ServiceNow
Many enterprise firms are starting to see the benefits and power of digitally enabling their workforce on social media.
This can take different forms, from employee advocacy, social selling, expert activation, social listening, employee-generated content, analytics, and so on.
However, embedding a digital culture means doing all the above with synergy.
In this episode, Tribal Impact CEO Sarah Goodall, and Liz Brenner, will be talking all about how to take a holistic approach towards social media for B2B.
You’ll learn:
✔ Why change management plays an important role in embedding a digital culture
✔ The importance of companies investing in creating a digital culture
✔ How to scale change management
✔ How to get leadership buy-in
✔ The best ways to get employees engaged with your programme
