B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
The Impact of Marketing on Digital Selling With Steve Watt From Seismic
The way businesses are buying has changed, social media has made information sharing and reputation building very easy and transparent. We're now entering an era where buyers learn about solutions via experts and colleagues through social media. As such, it's important sellers take a buyer-centric approach.
Join our LinkedIn Live session with our CEO Sarah Goodall and Steve Watt, Marketing Director at Seismic, on a discussion about The Impact of Marketing on Buyer Centric Selling.
What this episode covers:
✅ Why marketers need to think bigger than brand and look at the sum of activating personal brands
✅ Focusing on generating demand and not just capturing it
✅ Marketing's role in talent acquisition – how brand becomes a people magnet
✅ How marketers support buyer-centric selling and their role in activating sales on social media
✅ Pitfalls and mistakes
