B2B Social Growth: Your Weekly B2B Social Media Podcast

Fixing broken employee advocacy: changing mindsets, behaviours, and culture with David Perry from WSP

February 02, 2022 Tribal Impact
B2B Social Growth: Your Weekly B2B Social Media Podcast
Fixing broken employee advocacy: changing mindsets, behaviours, and culture with David Perry from WSP
Show Notes

Activating your employees on LinkedIn is a very popular topic at the moment as companies witness the benefits of having a socially active workforce.

However, getting your employees to sign up and stay active with your advocacy programme is a very difficult thing to do. Many companies fail by forgetting to put the interests and motivations of their employees at the heart of the programme.

In this session, we'll uncover what it takes to increase the adoption and retention of your advocacy programme by clearly defining the pillars of a successful advocacy programme.

What this episode will cover:

✅ Increasing the adoption of your programme by tapping into employee motivations
✅ Why building a community around your advocacy programme is important
✅ How to get buy-in from leadership
✅ The main pillars of a successful employee advocacy programme.
✅ Sarah's and David's top tips for advocacy