B2B Social Growth: Your Weekly B2B Social Media Podcast

Can Employee Advocacy reduce the business impact of the Great Resignation? With Dan Tyre from HubSpot

January 20, 2022 Tribal Impact
B2B Social Growth: Your Weekly B2B Social Media Podcast
Can Employee Advocacy reduce the business impact of the Great Resignation? With Dan Tyre from HubSpot
Show Notes

We’ve witnessed a global tidal wave of resignations, driven largely by the pandemic. Employees are suffering burnout, as well as reprioritising the need for a work-life balance and job satisfaction. This ‘Great Resignation’ negatively impacts organisations as they grapple with the loss of talent and impact on business continuity.

Could Employee Advocacy be the key to combatting the effect of the Great Resignation and improving the employee experience? It’s a powerful strategy that can be used beyond sales and marketing. It can also help with retaining and attracting top talent.

How? Well, for your employee advocacy to work you need a positive and supportive company culture and that means putting people first.

To back up this statement, here are some stats:

✅ Employees of socially engaged companies are more likely to stay at their company, feel optimistic about their company’s future and believe their company is more competitive. (Prophet)

✅ Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent (LinkedIn)

✅ 79% of job applicants use social media in their job search. (Glassdoor)

✅ 47% of referral hires have greater job satisfaction and stay longer at companies. (Jobvite)

Join Tribal Impact's Head of Growth Programs, Vanessa Baker and HubSpot's Sales Director, Dan Tyre for a discussion on how Employee Advocacy can help you retain and attract talent.


What you'll learn from this episode:


✅ Why company culture is crucial for talent retention and attraction

✅ How employee advocacy can help improve your company culture

✅ How HubSpot use employee advocacy

✅ Dan's top tips for company culture and employee advocacy