B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How to scale digital selling at an enterprise firm with Kirsten Boileau from SAP
Learn how to successfully scale your social selling programme at an enterprise firm.
Scaling a social selling programme is a difficult task as you're trying to convince different stakeholders on why rolling out the programme to the rest of the company makes sense.
Join Tribal Impact CEO Sarah Goodall and Global Head of Marketing & Solutions Functional Learning, Kirsten Boileau from SAP for a discussion on how to successfully scale social selling in an enterprise firm.
๐๐ก๐๐ญ ๐ฒ๐จ๐ฎ'๐ฅ๐ฅ ๐ฅ๐๐๐ซ๐ง ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐๐๐ข๐ง๐๐ซ:
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How Kirsten successfully scaled social selling at SAP
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How to convince stakeholders in order for you to scale your programme
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Key metrics to keep an eye on for scaling
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Kirsten's Top tips for scaling social selling
๐๐ก๐ข๐ฌ ๐ฐ๐๐๐ข๐ง๐๐ซ ๐ข๐ฌ ๐ข๐๐๐๐ฅ ๐๐จ๐ซ ๐ญ๐ก๐จ๐ฌ๐ ๐ฐ๐ก๐จ:
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Have a social selling programme at an enterprise firm and would like to scale
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Want to increase the adoption rate of their programmes
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How to convince stakeholders
