B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Why Change Management & Culture Are Crucial For Employee Advocacy With Malin Liden from SAP
Learn how to reinvigorate your broken employee advocacy programme with change management and company culture.
Change management and company culture are at the heart of successful employee advocacy programmes and can help you fix common issues like:
❌ Motivating employees
❌ Low adoption rates
❌ Getting C-suite support
❌ Using your time to become a 121 consultant
Join Tribal Impact CEO Sarah Goodall and Malin Liden from SAP for a discussion about why change management and company culture are crucial for a successful Employee Advocacy strategy.
𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 episode:
✅ What change management is and why it's important for employee advocacy
✅ How company culture can influence your employee advocacy programme
✅ How Malin applies change management and culture in order to enable employees on social media
✅ Malin's Top tips for employee advocacy
𝐓𝐡𝐢𝐬 episode 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:
✅ Have broken employee advocacy programmes and would like to fix them
✅ Want to increase the adoption rate of their programmes
✅ How to motivate employees to join and be engaged with your programme
