B2B Social Growth: Your Weekly B2B Social Media Podcast

Get C-Suite Buy-In For Your B2B Social Media & Employee Advocacy Strategy With Anita Veszeli from Ericsson

November 03, 2021 Tribal Impact
B2B Social Growth: Your Weekly B2B Social Media Podcast
Get C-Suite Buy-In For Your B2B Social Media & Employee Advocacy Strategy With Anita Veszeli from Ericsson
Show Notes

Learn how to get c-suite buy-in and support for your B2B social media and employee advocacy strategy.

B2B Social Media has tremendous growth potential for your company's brand as well as your employees' personal brands. You're well aware of that, but your C-Suite arenโ€™t. They often see social media as a linear process and donโ€™t understand that it involves complex change management efforts.

Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup)

Content shared by employees receives 8x more engagement than content shared by brand channels. (Social Media Today)

That makes it one of the most effective ways to amplify your brandโ€™s message, but how do you sell this internally?

Join Tribal Impact CEO Sarah Goodall and Anita Veszeli from Ericsson for a discussion about how to gain c-suite buy-in and support for your B2B Social Media and Employee Advocacy strategy.


๐–๐ก๐š๐ญ ๐ฒ๐จ๐ฎ'๐ฅ๐ฅ ๐ฅ๐ž๐š๐ซ๐ง ๐Ÿ๐ซ๐จ๐ฆ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ž๐›๐ข๐ง๐š๐ซ:

โœ… What a holistic B2B Social Media Strategy is and how to join the dots around all the elements

โœ… How Anita established this strategy at Ericsson and the benefits theyโ€™ve seen

โœ… How Anita got C-Suite buy-in and support

โœ… How to relate social media and employee advocacy metrics back to business outcomes.

โœ… Top tips for employee advocacy and B2B Social Media


๐“๐ก๐ข๐ฌ ๐ฐ๐ž๐›๐ข๐ง๐š๐ซ ๐ข๐ฌ ๐ข๐๐ž๐š๐ฅ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐จ๐ฌ๐ž ๐ฐ๐ก๐จ:

โœ… How to get C-Suite buy-in and support for your programmes

โœ… Want to establish a holistic B2B Social Media Strategy

โœ… How to relate social media metrics back to critical business outcomes

โœ… Would like to understand how to sell the B2B social media and employee advocacy internallyย