Get C-Suite Buy-In For Your B2B Social Media & Employee Advocacy Strategy With Anita Veszeli from Ericsson Artwork

B2B Social Growth: Presented By Tribal Impact

Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.

Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.

Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.

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B2B Social Growth: Presented By Tribal Impact

Get C-Suite Buy-In For Your B2B Social Media & Employee Advocacy Strategy With Anita Veszeli from Ericsson

November 03, 2021 • Tribal Impact • Episode 2

Learn how to get c-suite buy-in and support for your B2B social media and employee advocacy strategy.

B2B Social Media has tremendous growth potential for your company's brand as well as your employees' personal brands. You're well aware of that, but your C-Suite aren’t. They often see social media as a linear process and don’t understand that it involves complex change management efforts.

Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup)

Content shared by employees receives 8x more engagement than content shared by brand channels. (Social Media Today)

That makes it one of the most effective ways to amplify your brand’s message, but how do you sell this internally?

Join Tribal Impact CEO Sarah Goodall and Anita Veszeli from Ericsson for a discussion about how to gain c-suite buy-in and support for your B2B Social Media and Employee Advocacy strategy.

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫:

✅ What a holistic B2B Social Media Strategy is and how to join the dots around all the elements

✅ How Anita established this strategy at Ericsson and the benefits they’ve seen

✅ How Anita got C-Suite buy-in and support

✅ How to relate social media and employee advocacy metrics back to business outcomes.

✅ Top tips for employee advocacy and B2B Social Media

𝐓𝐡𝐢𝐬 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐢𝐬 𝐢𝐝𝐞𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐨𝐬𝐞 𝐰𝐡𝐨:

✅ How to get C-Suite buy-in and support for your programmes

✅ Want to establish a holistic B2B Social Media Strategy

✅ How to relate social media metrics back to critical business outcomes

✅ Would like to understand how to sell the B2B social media and employee advocacy internally

People on this episode