Learn how to get c-suite buy-in and support for your B2B social media and employee advocacy strategy.
B2B Social Media has tremendous growth potential for your company's brand as well as your employees' personal brands. You're well aware of that, but your C-Suite arenโt. They often see social media as a linear process and donโt understand that it involves complex change management efforts.
Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup)
Content shared by employees receives 8x more engagement than content shared by brand channels. (Social Media Today)
That makes it one of the most effective ways to amplify your brandโs message, but how do you sell this internally?
Join Tribal Impact CEO Sarah Goodall and Anita Veszeli from Ericsson for a discussion about how to gain c-suite buy-in and support for your B2B Social Media and Employee Advocacy strategy.
๐๐ก๐๐ญ ๐ฒ๐จ๐ฎ'๐ฅ๐ฅ ๐ฅ๐๐๐ซ๐ง ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐๐๐ข๐ง๐๐ซ:
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What a holistic B2B Social Media Strategy is and how to join the dots around all the elements
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How Anita established this strategy at Ericsson and the benefits theyโve seen
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How Anita got C-Suite buy-in and support
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How to relate social media and employee advocacy metrics back to business outcomes.
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Top tips for employee advocacy and B2B Social Media
๐๐ก๐ข๐ฌ ๐ฐ๐๐๐ข๐ง๐๐ซ ๐ข๐ฌ ๐ข๐๐๐๐ฅ ๐๐จ๐ซ ๐ญ๐ก๐จ๐ฌ๐ ๐ฐ๐ก๐จ:
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How to get C-Suite buy-in and support for your programmes
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Want to establish a holistic B2B Social Media Strategy
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How to relate social media metrics back to critical business outcomes
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Would like to understand how to sell the B2B social media and employee advocacy internally