B2B Social Growth: Your Weekly B2B Social Media Podcast

How manufacturers drive sales and marketing efficiencies with Social Selling With Sarah Goodall from Tribal Impact and Mike Umiker From ABB

October 20, 2021 Tribal Impact
B2B Social Growth: Your Weekly B2B Social Media Podcast
How manufacturers drive sales and marketing efficiencies with Social Selling With Sarah Goodall from Tribal Impact and Mike Umiker From ABB
Show Notes

Learn how manufacturers can build authority and revenue with social selling.

Social selling is a scalable, organic way to develop a business’s audience, authority, and revenue. It can establish long-lasting relationships with clients if approached in the right way.

55% of people in the manufacturing industry say that organic (unpaid) social media promotion has been their most successful marketing activity recently, according to the latest marketing in the manufacturing survey report.

That makes it one of the most effective ways for manufacturing businesses to connect with their target audience and fill their pipeline.

Join Tribal Impact CEO Sarah Goodall and Mike Umiker from ABB for a discussion about the impact social selling has had on ABB, and how it could help your business, too.


What you'll learn from this session:

  • What social selling is, and the benefits of embracing it in the manufacturing industry
  • How sales and marketing have shifted for the manufacturing industry over the last two years
  • The benefits of a digital selling approach
  • Key barriers to implementing a social selling strategy
  • The role of GDPR in social selling

Connect with Sarah Goodall: https://www.linkedin.com/in/sarahgoodall/
Connect with Mike Umiker: https://www.linkedin.com/in/mikeumiker/ 
Browse our website for more content around this topic: www.tribalimpact.com