B2B Social Growth: Presented By Tribal Impact

Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena

April 05, 2023
B2B Social Growth: Presented By Tribal Impact
Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena
Show Notes

Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022).
 
In today's world, having your senior leadership active and showing up on social media is essential.
 
Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering:

  • Helping leaders become more digitally savvy
  • Engaging Gen Z and Millennial employees
  • Overcoming objections to being active online
  • The connection to talent attraction