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B2B Social Growth: Presented By Tribal Impact

Why Social Selling Is A Fundamental Part Of Your GTM Strategy

December 01, 2022
B2B Social Growth: Presented By Tribal Impact
Why Social Selling Is A Fundamental Part Of Your GTM Strategy
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B2B Social Growth: Presented By Tribal Impact
Why Social Selling Is A Fundamental Part Of Your GTM Strategy
Dec 01, 2022

Did you know that 76% of buyers are ready to have sales conversations on social media?  

Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics:

  • Identifying your target markets
  • Using social selling techniques for account research
  • Hiring dedicated 'social sellers' and expanding the program
  • Changing mindsets and getting buy-in
  • Is attending events still essential for the modern salesperson?
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Show Notes

Did you know that 76% of buyers are ready to have sales conversations on social media?  

Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics:

  • Identifying your target markets
  • Using social selling techniques for account research
  • Hiring dedicated 'social sellers' and expanding the program
  • Changing mindsets and getting buy-in
  • Is attending events still essential for the modern salesperson?