B2B Social Growth: Presented By Tribal Impact

Your Employees As Influencers within the IT Industry With Ryan Bares From IBM

November 09, 2022
B2B Social Growth: Presented By Tribal Impact
Your Employees As Influencers within the IT Industry With Ryan Bares From IBM
Show Notes

64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content.

Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering:

  • Benefits of having your subject matter experts active on social
  • Identifying who to include and overcoming their objections
  • The power of employee-generated content
  • How do you measure if the program is successful