B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable
Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage.
Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry.
We'll be discussing:
- The relationship between content creation and social selling
- How do you encourage sales to share and create content?
- Challenges specific to the IT industry
- Achieving buy-in and measuring ROI
