B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
Why Companies Need To Invest In Their Employees' Personal Brands With Kate Bradley Chernis From Lately
On average, employees have 10 times more followers than their company's social media accounts and 92% of people trust recommendations from individuals (even if they don't know them) over brands.
The potential for businesses to reach new audiences using their own employees' brands is huge.
Join Tribal Impact's Vanessa Baker who'll be talking to Kate Bradley Chernis, CEO at Lately, to discuss why companies need to invest in their employees' personal brands. We'll be discussing:
- How we can share authentically on social
- Why personal branding matters on both a personal and professional level
- The value of employee generated content
- The power of content: best practice for shaping effective content with our copywriting
- B2B Social Media and how we all need to show up, share and engage
