B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How Brands Can Build Trust Using Social Media With Duarte Garrido From Coca Cola HBC
Nearly 6 in 10 say their default tendency is to distrust something until they see evidence it is trustworthy (Edelman Trust Barometer 2022).
It's now more important than ever for brands to focus on building trust with their audience and stakeholders, but how can this be done authentically?
Join Tribal Impact's Justyna Brownbridge who'll be talking to Duarte Garrido, Global Head of Social Media at Coca-Cola HBC, to discuss how brands can build trust using social media.
- The impact trust (and distrust) has on brands.
- How trust also impacts the employee experience.
- The role of social media and how it can build trust with stakeholders.
- The connection between culture, advocacy, community and trust.
- “Social media has left the building” - social is no longer just the responsibility of marketing, where does it fit in the organisation now?
