B2B Social Growth: Your Weekly B2B Social Media Podcast

Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips

May 25, 2022
B2B Social Growth: Your Weekly B2B Social Media Podcast
Why Social Selling Has The Potential To Transform Manufacturers With Antti Leivo From Philips
Show Notes

More and more enterprise organisations are adopting social selling techniques, with some industries moving faster than others. 

In the health technology space, Philips has already begun its journey to become a social selling leader. 

Join Tribal Impact's CEO Sarah Goodall and Digital Selling and Engagement Manager at Philips, Antti Leivo, to learn more about Philips's story and why social selling has the protentional to transform manufacturers. We'll be discussing: 

  • Antti's role as Digital Selling and Engagement Manager at Philips 
  • How the journey is progressing so far 
  • What changed in the health technology space to make this a priority 
  • Antti's previous experience in sales and this impact on the program 
  • Challenges in implementing a social selling program 
  • What's next?