B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How Manufacturers Can Elevate Their Brand With Employee Advocacy With Amy Strudwick
Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm.
But how can a B2B business, especially maufacturers, authentically elevate their brand?
Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation.
In this session, they'll cover the following points:
✅ Why DS Smith decided to launch an Employee Advocacy Program
✅ Which employee groups were included in this initiative
✅ Adoption challenges experienced
✅ Innovative ways in identifying content and topics
✅ Ways in which success has been measured
✅ Potential improvements to drive effectiveness of program
✅ Top tips for launching a program
