B2B Social Growth: Your Weekly B2B Social Media Podcast

Why Marketers Need To Encourage Employee-Generated Content With Andy Lambert From Content Cal & Adobe

April 13, 2022
B2B Social Growth: Your Weekly B2B Social Media Podcast
Why Marketers Need To Encourage Employee-Generated Content With Andy Lambert From Content Cal & Adobe
Show Notes

When salespeople are move active on LinkedIn, they report 45% more sales opportunities and they’re 51% more likely to reach their quotas, according to LinkedIn.

Despite this, 63% of new employees are reluctant to share company messages on social media. And this only go down to 54% when someone has worked somewhere for 1-3 years.

Paid advertising, however, is blocked by as many as 44% of people, meaning that by focusing solely on that, you could be missing out on reaching a large portion of your target audience.

Employee-generated content is a powerful way to differentiate your brand from competitors, showcase company culture, and show how knowledgeable the people who work there are.

Join Tribal Impact CEO Sarah Goodall, and Andy Lambert, previous Director of Growth at ContentCal and now Senior Manager Product Marketing at Adobe to learn:

The power of employee-generated content

⭐ Why authenticity is key

⭐ How to get buy-in from leadership to invest in employee-generated content

⭐ How to foster an environment for employees to generate their own content

⭐ Why TikTok is a good channel for employee-generated content