B2B Social Growth: Your Weekly B2B Social Media Podcast

From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance

March 24, 2022
B2B Social Growth: Your Weekly B2B Social Media Podcast
From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance
Show Notes

When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel.

 In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss:

 ✔  Regulatory red lines 
 ✔  Starting with a comfort blanked
 ✔  No quick influence wins
 ✔  Ethics build business

To see what Keith is up to now, check him out on Linkedin.