B2B Social Growth: Your Weekly B2B Social Media Podcast

How To Embed A Digital Culture Through Enablement And Change Management  With Liz Brenner from ServiceNow

February 23, 2022 Tribal Impact
B2B Social Growth: Your Weekly B2B Social Media Podcast
How To Embed A Digital Culture Through Enablement And Change Management  With Liz Brenner from ServiceNow
Show Notes

Many enterprise firms are starting to see the benefits and power of digitally enabling their workforce on social media.  

This can take different forms, from employee advocacy, social selling, expert activation, social listening, employee-generated content, analytics, and so on.  

However, embedding a digital culture means doing all the above with synergy.   

In this episode,  Tribal Impact CEO Sarah Goodall, and Liz Brenner, will be talking all about how to take a holistic approach towards social media for B2B. 

You’ll learn: 

✔ Why change management plays an important role in embedding a digital culture  

✔ The importance of companies investing in creating a digital culture 

✔ How to scale change management  

✔ How to get leadership buy-in  

✔ The best ways to get employees engaged with your programme