The way businesses are buying has changed, social media has made information sharing and reputation building very easy and transparent. We're now entering an era where buyers learn about solutions via experts and colleagues through social media. As such, it's important sellers take a buyer-centric approach.
Join our LinkedIn Live session with our CEO Sarah Goodall and Steve Watt, Marketing Director at Seismic, on a discussion about The Impact of Marketing on Buyer Centric Selling.
What this episode covers:
✅ Why marketers need to think bigger than brand and look at the sum of activating personal brands
✅ Focusing on generating demand and not just capturing it
✅ Marketing's role in talent acquisition – how brand becomes a people magnet
✅ How marketers support buyer-centric selling and their role in activating sales on social media
✅ Pitfalls and mistakes