B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Felipe Torres from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC
Almost 6 in 10 employees choose a workplace based on shared values (Edelman).
Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media.
We discussed:
- Coca-Cola HBC's employee advocacy journey
- Rolling out an Employee Advocacy tool
- The challenges of scaling a global program
- The relationship between employer branding and talent acquisition
