B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.
Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives.
Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.
B2B Social Growth: Presented By Tribal Impact
How To Use A Social First Approach to Launch Your New Proposition With Lucy Thorpe From Sapphire
Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (MSLGroup). This means that engaging thought leaders and employee advocates on social is more important than ever before - especially at key moments, like launching a new proposition.
However, introducing social media across the organisation and encouraging employees to become active can be a challenge.
Join Tribal Impact's Vanessa Baker, and Lucy Thorpe, Head of Communications at Sapphire to learn how they pioneered a social first, newsroom style approach to relaunching Sapphire's new proposition.
Key themes we'll cover:
⭐Embracing social in the B2B workplace
⭐Role of social in communicating a brand relaunch & value proposition
⭐Importance of activating leaders & employees on social
⭐Sapphire's innovative approach to content strategy - with video and a newsroom style
⭐Value of social in internal and external communications
⭐How coaching for employees gives the confidence and skills needed to become active
