Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm.
But how can a B2B business, especially maufacturers, authentically elevate their brand?
Join Tribal Impact’s Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation.
In this session, they'll cover the following points:
✅ Why DS Smith decided to launch an Employee Advocacy Program
✅ Which employee groups were included in this initiative
✅ Adoption challenges experienced
✅ Innovative ways in identifying content and topics
✅ Ways in which success has been measured
✅ Potential improvements to drive effectiveness of program
✅ Top tips for launching a program